Case Studies
Case Study: Brand Strategy & Lead Generation fo...
Help Enerlyf craft a brand communication strategy, map the customer journey, recommend a marketing technology stack, and support lead generation efforts using targeted campaigns.
Case Study: Brand Strategy & Lead Generation fo...
Help Enerlyf craft a brand communication strategy, map the customer journey, recommend a marketing technology stack, and support lead generation efforts using targeted campaigns.
Case Study: GenAI Marketing Tool Development at...
Support the conceptualization and development of a GenAI application designed to streamline marketing workflows, reduce time-to-market for creatives, and optimize resource allocation for homepage campaigns.
Case Study: GenAI Marketing Tool Development at...
Support the conceptualization and development of a GenAI application designed to streamline marketing workflows, reduce time-to-market for creatives, and optimize resource allocation for homepage campaigns.
Case Study: Lead Generation at Mastree by Unaca...
To manage and optimize lead generation campaigns across multiple regions, improving lead quality and reducing customer acquisition costs while supporting global expansion efforts.
Case Study: Lead Generation at Mastree by Unaca...
To manage and optimize lead generation campaigns across multiple regions, improving lead quality and reducing customer acquisition costs while supporting global expansion efforts.
Case Study: Brand Launch & Marketing Leadership...
To launch the Zoff spices brand across multiple channels, build its presence in the market, and establish the marketing function from the ground up while driving significant revenue within a...
Case Study: Brand Launch & Marketing Leadership...
To launch the Zoff spices brand across multiple channels, build its presence in the market, and establish the marketing function from the ground up while driving significant revenue within a...
Case Study: Growth Marketing & eCommerce Leader...
To lead and manage growth marketing, performance campaigns, retention efforts, and eCommerce strategies across three major brands, ensuring measurable revenue growth and optimized customer journeys while aligning with organizational priorities.
Case Study: Growth Marketing & eCommerce Leader...
To lead and manage growth marketing, performance campaigns, retention efforts, and eCommerce strategies across three major brands, ensuring measurable revenue growth and optimized customer journeys while aligning with organizational priorities.
Case Study: Skinn by Titan – Scaling Marketplac...
To enhance marketplaces, quick commerce & D2C growth by: Managing creative pipeline and best practices across multiple agencies. Optimizing product listing and visibility keywords, images and A+ content. Supporting the...
Case Study: Skinn by Titan – Scaling Marketplac...
To enhance marketplaces, quick commerce & D2C growth by: Managing creative pipeline and best practices across multiple agencies. Optimizing product listing and visibility keywords, images and A+ content. Supporting the...
Growth Marketing is strategy-based & data-driven marketing. It is an agile & iterative process. The most widely used framework for Growth Marketing is the AARRR framework. AARRR stands for Activation, Acquisition, Revenue, Retention, and Referral.
I like to follow a slightly different framework based on my D2C experience, which in my view is a little more customer-centric. It is based on How and What a customer is feeling.
Awareness:
In this stage, the customer becomes aware of the brand/ product or service.
Consideration:
When the customer is feeling a slight inclination towards the brand/ product. They think that the product/ service it is useful for them or they resonate with the brand.
Research:
In this stage, the customer is doing their research. It can be across channels Online (Company Website, Amazon, Flipkart, etc.) and Offline (Company Store, Multi-brand Stores, etc.). They might be comparing Prices, Checking the product physically in the store (which they discovered online). They might even checkout Reviews, Content posted by Influencers etc.
Conversion:
The customer is finally going to the desired channel and making the purchase. Important touchpoints for the customer are post-purchase communication, shipping and delivery experience & consumption.
Retention:
In this stage, the customer is engaging with the brand in the form of Newsletters, Emails, and Whatsapp Communication. For some categories, even up-selling can be a part of this stage (For example - If someone buys a razor then they will be going to the same brand to buy a refill of blades).
Repeat:
This is the stage where the customer is either buying the same product or other products from the same brand.
Loyalty/ Community:
In this stage, the customers have become part of the community. They are brand loyalists and feel pride in being associated with the brand. They will start referring to the brand. They have a feeling of belonging to the brand.