Sustainability & Marketing

The Hidden Shareholder in a Circular Business Strategy

The Hidden Shareholder in a Circular Business S...

Palka Kejriwal

  When we think about shareholders of our organization, we think of investors, employees, and customers. But in any circular business strategy, there is one shareholder who has always been...

The Hidden Shareholder in a Circular Business S...

Palka Kejriwal

  When we think about shareholders of our organization, we think of investors, employees, and customers. But in any circular business strategy, there is one shareholder who has always been...

Waste Produced in Marketing Activities

Waste Produced in Marketing Activities

Palka Kejriwal

These BTL elements are made from paper and plastic. The quantity of these elements for a campaign is planned according to the places they are to be put and their...

Waste Produced in Marketing Activities

Palka Kejriwal

These BTL elements are made from paper and plastic. The quantity of these elements for a campaign is planned according to the places they are to be put and their...

Circular Economy and Marketing Strategy

Circular Economy and Marketing Strategy

Palka Kejriwal

  Introduction to Circular Economy This blog is about how we can implement circular economy principles in our marketing strategy. First, let’s see the definitions of the linear economy and...

Circular Economy and Marketing Strategy

Palka Kejriwal

  Introduction to Circular Economy This blog is about how we can implement circular economy principles in our marketing strategy. First, let’s see the definitions of the linear economy and...