About

I help brands grow faster and profitably with proven Growth Strategies.

11+ years in performance marketing, retention, influencer marketing, and analytics across 20+ brands in India & UAE.

₹200Cr+ Revenue Generated. 3x Average ROI Improvement.

Blending data and consumer behaviour. Because numbers show what happened, psychology shows why.

I’m a Growth Marketing Consultant with over 11 years of experience helping brands unlock scalable, profitable growth through performance marketing, retention strategy, and data-led experimentation.

My expertise spans the full marketing funnel — from customer acquisition via Meta, Google, and programmatic ads to lifecycle marketing through CRM automation and loyalty programs. I’ve also led brand management, influencer campaigns, and product launches, giving me a holistic view of what truly drives sustainable business impact.

At Amazon, I worked with the Homepage Marketing Team, leveraging Automation and GenAI to enhance customer experience.

At Titan Watches, I led a 52% revenue increase through their D2C brand websites by aligning lead generation, ecommerce optimization, and offline-to-online journeys.

I also founded my own D2C brand, OwlStar, and later consulted for both Titan and early-stage ventures, sharpening my operational instincts and startup agility.

Today, I work independently with brands to build growth systems powered by consumer psychology, conversion-led storytelling, and data-backed strategy.

If you’re looking to improve CAC or LTV, drive retention, or decode what’s actually moving the needle, let’s talk.

How I Help Brands Grow

I work closely with founders and marketing teams to craft and execute strategic, data-driven growth plans tailored to their brand’s stage and vision.

My focus areas include:

- Fractional CMO – Guiding teams and building systems to scale without adding the cost of full-time hire

- Growth Strategy – Building a customized roadmap for sustainable, scalable growth

- Performance Marketing – Optimizing funnels, Meta & Google Ads, and improving CAC/ROAS

- Retention Marketing – Designing full-funnel journeys via email, WhatsApp, and automation

- Analytics – Turning data into actionable insights to maximize ROI

I’ve helped brands like Titan, Skinn, Taneira, Zoff, GoDesi, Roasty Tasty, Cubelelo, and The State Plate, Everaw solve complex growth challenges and optimize their full-funnel marketing strategies.

Work With Me

I’m passionate about consulting, mentoring, and speaking on topics related to D2C growth, performance marketing, retention, and marketing psychology.

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