About

I help Brands Grow with Strategy, Psychology and Soul!

I’m a Growth Marketing Consultant with over 10 years of experience helping brands unlock scalable, profitable growth through performance marketing, retention strategy, and data-led experimentation.

My expertise spans the full marketing funnel — from customer acquisition via Meta, Google, and programmatic ads to lifecycle marketing through CRM automation and loyalty programs. I’ve also led brand management, influencer campaigns, and product launches, giving me a holistic view of what truly drives sustainable business impact.

At Amazon, I worked with the Homepage Marketing Team, leveraging Automation and GenAI to enhance customer experience.

At Titan Watches, I led a 52% revenue increase through their D2C brand websites by aligning lead generation, ecommerce optimization, and offline-to-online journeys.

I also founded my own D2C brand, OwlStar, and later consulted for both Titan and early-stage ventures, sharpening my operational instincts and startup agility.

Today, I work independently with brands to build growth systems powered by consumer psychology, conversion-led storytelling, and data-backed strategy.

If you’re looking to improve CAC or LTV, drive retention, or decode what’s actually moving the needle, let’s talk.

How I Help D2C Brands Grow

I work closely with founders and marketing teams to craft and execute strategic, data-driven growth plans tailored to their brand’s stage and vision.

My focus areas include:

- Growth Strategy – Building a customized roadmap for sustainable, scalable growth

- Performance Marketing – Optimizing funnels, Meta & Google Ads, and improving CAC/ROAS

- Influencer Marketing – Structuring impactful campaigns and measuring results

- Retention Marketing – Designing full-funnel journeys via email, WhatsApp, and automation

- Analytics – Turning data into actionable insights to maximize ROI

I’ve helped brands like Titan, Skinn, Taneira, Roasty Tasty, Cubelelo, and The State Plate solve complex growth challenges and optimize their full-funnel marketing strategies.

Work With Me

I’m passionate about consulting, mentoring, and speaking on topics related to D2C growth, performance marketing, retention, and marketing psychology.

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