Client: Amazon
Industry: E-commerce
Engagement: GenAI Marketing Technology
Team: Amazon Homepage Marketing Team
Background
As part of the Amazon Homepage Marketing team, the primary responsibility was to drive growth and enhance customer engagement through strategic design and marketing innovations. Recognizing the need for faster creative turnaround and operational efficiency, the team initiated the development of a next-generation AI-powered tool aimed at supporting marketers in creating and deploying banners with greater speed and reduced manpower requirements.
Objective
Support the conceptualization and development of a GenAI application designed to streamline marketing workflows, reduce time-to-market for creatives, and optimize resource allocation for homepage campaigns.
Key Highlights
- Cross-Functional Collaboration:
Worked as a product management liaison, briefing requirements, defining scope, and coordinating closely with international teams located in Japan, the United States, and other regions to align goals and execution timelines.
- Innovation in Marketing Technology:
Contributed to the development of a GenAI tool for marketers, enabling automated generation of banners and creative assets, accelerating turnaround times while maintaining brand consistency.
- Operational Efficiency:
Designed the tool’s objectives around manpower reduction and process simplification, helping the team scale marketing efforts without proportionate increases in resources.
- Homepage Redesign Support:
Partnered with the homepage marketing team to integrate new creative workflows into the broader homepage redesign strategy, ensuring seamless adoption and enhanced customer experiences.
Results
- Facilitated the creation of an AI-driven platform that empowers marketers to produce banners more efficiently while reducing reliance on manual effort.
- Enabled smoother coordination between global teams through structured communication and product briefs.
- Laid the groundwork for scalable creative operations that support Amazon’s broader growth objectives.
Conclusion
This engagement demonstrates how marketing operations can be transformed through technology-driven solutions. By contributing to the development of an AI tool, the project not only addressed immediate creative needs but also created long-term efficiencies, setting new benchmarks for how marketing teams can leverage automation to scale and innovate.