Clients: Skinn by Titan & Fastrack Perfumes
Industry: Fragrance (Perfume)
Engagement: Marketplace & D2C Strategy Consultant, Creative Lead
Background
Skinn by Titan is a premium fragrance brand offering a wide range of Eau de Parfums for men and women, crafted by world-renowned perfumers. Fastrack Perfumes is another fragrance brand under the Titan umbrella, designed to cater to a broader demographic. Both brands aim to expand their reach across marketplaces, quick commerce and direct-to-consumer (D2C) channels, while optimizing their presence on emerging quick commerce platforms.
Objective
To enhance marketplaces, quick commerce & D2C growth by:
- Managing creative pipeline and best practices across multiple agencies.
- Optimizing product listing and visibility keywords, images and A+ content.
- Supporting the sales team’s targets with high-quality marketing assets and efforts.
- Expanding into new channels such as Blinkit and improving D2C efforts.
Strategy & Execution
- Agency Management for Creative Execution
- Led and managed 5 agencies to ensure timely, high-quality creative delivery and campaign management across marketplaces and D2C.
- Maintained alignment with brand guidelines, seasonal campaigns, and promotional schedules.
- Extended creative and marketing support to Fastrack Perfumes, ensuring consistency across both fragrance brands.
- Marketplace Strategy & Keyword Optimization
- Product listing optimization frameworks to boost search discoverability, intent and conversion on Amazon, Myntra, Nykaa, Purple, and other platforms.
- Managed title, description, and backend search field optimizations, improving engagement and click-through rates.
- Quick Commerce Expansion with Blinkit Ads
- Launched campaigns on Blinkit, a leading quick commerce platform, to capture impulse purchases and cater to last-mile delivery shoppers.
- Created tailored creatives and audience segments to enhance visibility and conversions in a fast-paced buying environment.
- D2C Channel Support
- Guided strategy efforts for the direct-to-consumer channel by advising on product positioning, customer targeting, and marketing messaging.
- Managed Revenue from D2C platforms
- Product listing optimisation with Content and A+
- Sales Enablement & Collaboration
- Worked closely with the marketplace category managers to ensure marketing efforts directly contributed to revenue goals.
- Built efficient processes that streamlined creative approvals, campaign execution, and inter-team communication.
- Process Improvements
- Introduced structured workflows and best practices for campaign planning, creative development, and marketplace optimization.
- Fostered a culture of responsiveness and adaptability across internal teams and external partners.
Results
- Ensured timely and high-quality delivery of creative assets across marketplaces, supporting campaign schedules.
- Improved product discoverability through targeted keyword optimization, enhancing shopper engagement.
- Successfully launched campaigns on Blinkit, unlocking new quick commerce revenue streams.
- Strengthened D2C strategy by aligning customer insights with product messaging and retention tactics.
- Enabled sales teams to meet and exceed targets by providing cohesive marketing support.
- Improved collaboration across agencies, category managers, and sales teams, resulting in streamlined campaign execution.
Conclusion
Through strategic guidance, operational excellence, and hands-on marketing support, Skinn by Titan and Fastrack Perfumes were able to scale their marketplace presence, venture into quick commerce with Blinkit, and strengthen their D2C efforts. By managing agencies, implementing data-driven optimizations, and fostering team alignment, the brands built a resilient foundation for sustainable growth in competitive fragrance markets.