Case Studies
Case Study: Beyond Basic Home – Strategic Consu...
To mentor and guide the founder in developing and implementing strategic marketing initiatives across various channels, including Meta Ads, Google Ads, website optimization, and email marketing, with a focus on...
Case Study: Beyond Basic Home – Strategic Consu...
To mentor and guide the founder in developing and implementing strategic marketing initiatives across various channels, including Meta Ads, Google Ads, website optimization, and email marketing, with a focus on...
Case Study: GoDesi Mandi – Full-Spectrum Market...
To lead end-to-end marketing strategy & operations with a focus on: Scaling website revenue and improving profitability. Enhancing customer acquisition and retention strategies. Launching new products efficiently every month with...
Case Study: GoDesi Mandi – Full-Spectrum Market...
To lead end-to-end marketing strategy & operations with a focus on: Scaling website revenue and improving profitability. Enhancing customer acquisition and retention strategies. Launching new products efficiently every month with...
Case Study: Empowering 20 Startups at MESA Star...
To mentor 20 early-stage startups at MESA Startup Lab by conducting an intensive 5-day bootcamp focused on Meta Ads and Retention Marketing. The goal was to equip these startups with...
Case Study: Empowering 20 Startups at MESA Star...
To mentor 20 early-stage startups at MESA Startup Lab by conducting an intensive 5-day bootcamp focused on Meta Ads and Retention Marketing. The goal was to equip these startups with...
Case Study: RoastyTasty – Streamlining Marketin...
The primary objective was to serve as the Fractional Chief Marketing Officer (CMO) to: Streamline and integrate marketing efforts across multiple channels. Develop and implement a cohesive D2C strategy. Optimize...
Case Study: RoastyTasty – Streamlining Marketin...
The primary objective was to serve as the Fractional Chief Marketing Officer (CMO) to: Streamline and integrate marketing efforts across multiple channels. Develop and implement a cohesive D2C strategy. Optimize...
Case Study: Cubelelo – Brand Strategy to Drive ...
The brand’s expansion into new product categories required a clear and consistent brand identity that could resonate with existing customers while appealing to new segments. Additionally, improving communication and advertising...
Case Study: Cubelelo – Brand Strategy to Drive ...
The brand’s expansion into new product categories required a clear and consistent brand identity that could resonate with existing customers while appealing to new segments. Additionally, improving communication and advertising...
Case Study: Nebula by Titan - Scaling Lead Gene...
In India, purchasing luxury products such as gold watches is largely influenced by physical experience. Customers prefer to handle and see the product before committing to a purchase. This posed...
Case Study: Nebula by Titan - Scaling Lead Gene...
In India, purchasing luxury products such as gold watches is largely influenced by physical experience. Customers prefer to handle and see the product before committing to a purchase. This posed...
Growth Marketing is strategy-based & data-driven marketing. It is an agile & iterative process. The most widely used framework for Growth Marketing is the AARRR framework. AARRR stands for Activation, Acquisition, Revenue, Retention, and Referral.
I like to follow a slightly different framework based on my D2C experience, which in my view is a little more customer-centric. It is based on How and What a customer is feeling.
Awareness:
In this stage, the customer becomes aware of the brand/ product or service.
Consideration:
When the customer is feeling a slight inclination towards the brand/ product. They think that the product/ service it is useful for them or they resonate with the brand.
Research:
In this stage, the customer is doing their research. It can be across channels Online (Company Website, Amazon, Flipkart, etc.) and Offline (Company Store, Multi-brand Stores, etc.). They might be comparing Prices, Checking the product physically in the store (which they discovered online). They might even checkout Reviews, Content posted by Influencers etc.
Conversion:
The customer is finally going to the desired channel and making the purchase. Important touchpoints for the customer are post-purchase communication, shipping and delivery experience & consumption.
Retention:
In this stage, the customer is engaging with the brand in the form of Newsletters, Emails, and Whatsapp Communication. For some categories, even up-selling can be a part of this stage (For example - If someone buys a razor then they will be going to the same brand to buy a refill of blades).
Repeat:
This is the stage where the customer is either buying the same product or other products from the same brand.
Loyalty/ Community:
In this stage, the customers have become part of the community. They are brand loyalists and feel pride in being associated with the brand. They will start referring to the brand. They have a feeling of belonging to the brand.