Client: Nebula – 18 karat Gold watches by Titan
Industry: Luxury Watches
Service Provided: Lead Generation through Meta Ads with Omni-Channel Integration
Geography: Pan-India – Premium Audience Segments
Background
Titan Company Limited is one of India’s leading lifestyle brands, with a diverse portfolio spanning watches, jewellery, eyewear, and more. Nebula, Titan’s luxury sub-brand, offers 18-karat solid gold watches that seamlessly blend intricate craftsmanship with traditional Indian design aesthetics. Known for elegance and durability, Nebula caters to discerning customers seeking premium, heritage-inspired timepieces.
Objective
The goal was to scale lead generation for Titan’s premium 18-karat gold Nebula watches using Meta Ads, while addressing the unique challenges associated with high-value, touch-and-feel-driven purchasing behavior in India.
Challenge
In India, purchasing luxury products such as gold watches is largely influenced by physical experience. Customers prefer to handle and see the product before committing to a purchase. This posed a challenge for direct online conversions, requiring an omni-channel approach that bridged digital engagement with in-person retail experiences.
Strategy
We implemented a comprehensive omni-channel customer journey that combined digital lead generation with structured in-store conversion pathways:
- Awareness & Lead Generation via Meta Ads
- Targeted premium audience segments in select Indian cities using Meta’s advanced targeting tools.
- Positioned Nebula as “India’s first solid gold watch - the perfect accessory for your traditional attire.”
- Highlighted craftsmanship, elegance, and Nebula’s lifetime guarantee - “The Nebula Promise.”
- Conversion Pathway
- Directed users to a dedicated landing page reinforcing product features and benefits.
- Integrated a lead capture form allowing interested prospects to request callbacks.
- Lead Distribution & Offline Follow-up
- Assigned leads to over 1,000 Titan stores across India.
- Customer service teams contacted leads to understand preferences and schedule in-store appointments.
- Enabled final conversions by allowing customers to experience the product firsthand in-store.
Results
- Achieved 300% month-on-month revenue growth from lead generation within one year.
- Generated over 1 Lakh leads per month through Meta Ads.
- Successfully scaled the same strategy to Titan’s Edge Mechanical collection, another premium offering.
Conclusion
The Nebula campaign demonstrated that even for high-value, experience-driven products, a carefully crafted omni-channel strategy can drive substantial growth. By combining precision targeting, aspirational creative messaging, and seamless offline follow-up, we enabled Titan to expand its luxury watch segment while enhancing customer trust and engagement.