Client: MESA Startup Lab – Incubation Unit of MESA School of Business
Industry: Diverse (20 Early-Stage Startups across B2B and B2C)
Service Provided: Mentor – Meta Ads & Retention Marketing Bootcamp
Duration: 5 Days
Location: MESA School of Business, Bengaluru
Background
MESA Startup Lab, the incubation arm of MESA School of Business, supports student-led ventures through its in-house incubator, backed by a ₹5 crore fund. The lab offers 1:1 mentorship from experienced founders and startup operators, along with resources to fast-track product launches. Entrepreneurs also have the opportunity to pitch their ventures to over 25 VCs during Demo Day.
Objective
To mentor 20 early-stage startups at MESA Startup Lab by conducting an intensive 5-day bootcamp focused on Meta Ads and Retention Marketing. The goal was to equip these startups with practical skills to enhance their digital marketing efforts and improve customer retention. And ensure that they launch Meta Ads for their Startup.
Strategy
The bootcamp was structured as a hands-on workshop, emphasizing practical application of concepts:
- Meta Ads Mastery
- Campaign Structuring: Taught participants how to structure campaigns effectively for optimal reach and engagement.
- Creative Optimization: Guided on creating compelling ad creatives tailored to target audiences.
- Performance Analysis: Instructed on analyzing ad performance metrics to refine strategies.
- Retention Marketing Techniques
- Customer Segmentation: Demonstrated methods for segmenting customers to deliver personalized content.
- Email Campaigns: Provided insights into crafting effective email and SMS campaigns to nurture customer relationships.
- Practical Implementation
- Live Campaign Execution: Participants applied learned concepts by executing live campaigns during the bootcamp.
- Real-Time Feedback: Offered immediate feedback to refine strategies and improve outcomes.
Results
- Enhanced Marketing Skills: Startups gained hands-on experience in Meta Ads and Retention Marketing, leading to improved marketing strategies.
- Increased Engagement: The bootcamp’s interactive sessions resulted in higher participant engagement and knowledge retention.
- Immediate Application: Live campaign executions allowed startups to see real-time results and make data-driven decisions.
Conclusion
The Meta Ads & Retention Marketing Bootcamp at MESA Startup Lab successfully empowered 20 early-stage startups with the necessary skills to enhance their digital marketing efforts and improve customer retention. The hands-on approach ensured practical learning, enabling startups to implement strategies immediately and witness tangible results.