Clients: Titan, Fastrack, and Sonata
Industry: Watches & Accessories
Websites: titan.co.in, fastrack.in, sonatawatches.in, Titan World App
Engagement: Full-Time Growth Marketing & eCommerce Lead
Background
Titan, Fastrack, and Sonata are leading brands in the watch and accessories space with extensive distribution in India and international markets. The primary challenge was to unify and scale growth marketing efforts, increase revenue, enhance customer experience, and streamline internal operations across multiple teams, agencies, and platforms.
Objective
To lead and manage growth marketing, performance campaigns, retention efforts, and eCommerce strategies across three major brands, ensuring measurable revenue growth and optimized customer journeys while aligning with organizational priorities.
Key Highlights
Growth Marketing – Performance & Retention
- Revenue Growth: Led marketing initiatives across Titan, Fastrack, Sonata websites and the Titan World App, achieving a 52% revenue increase from FY21–22 by implementing data-driven strategies and optimizing budgets.
- Full-Funnel Digital Campaigns: Designed and executed comprehensive digital marketing strategies for product launches and brand campaigns in partnership with six different brand teams.
- ROAS Optimization: Improved campaign efficiency, achieving a 2x ROAS uplift for Fastrack within two months through creative adjustments, targeting refinement, and bid optimization.
- Retention Marketing: Launched structured retention programs, resulting in 4x growth in open rates for email campaigns and enhancing customer engagement.
- Lead Generation: Increased lead generation through website, meta ads and contributing additional revenue streams for both online and offline retail channels.
- Advanced Analytics: Utilized Adobe Analytics and GA4 for precise reporting, enabling optimization based on customer insights and behavior.
- SEO Strategy: Developed and executed SEO strategies covering on-page and off-page optimization in collaboration with external agencies to boost organic traffic.
Website Management
- Conversion Rate Optimization: Enhanced website journeys, content, and communication pathways, resulting in a 2x increase in conversion rates.
- Conversational Commerce: Implemented bot-based interactions across websites and WhatsApp, providing seamless customer support and driving lead capture.
- Feature Enhancements: Partnered with IT teams to deploy new website features aimed at improving navigation, experience, and customer satisfaction.
- UI/UX Revamp: Spearheaded strategy and budget approvals for major UI/UX redesigns for titan.co.in and fastrack.in, elevating user experience and engagement.
Leadership & Collaboration
- Team Leadership: Managed a team of five professionals, overseeing all facets of marketing operations, recruitment, and team development.
- Cross-Functional Coordination: Collaborated with marketing, CRM, retail sales, web development teams, and external agencies, ensuring alignment and smooth execution.
- Agency & Platform Engagement: Worked closely with five to six external agencies and coordinated with Google and Meta teams to refine campaign strategies and ensure performance benchmarks were achieved.
- Process Improvement: Established standardized processes that increased operational efficiency, reduced silos, and fostered proactive collaboration across stakeholders.
Results
- 52% revenue growth across all brands within a financial year.
- 2x ROAS improvement for Fastrack through optimized campaign strategies.
- 4x increase in email open rates, strengthening retention and customer relationship management.
- 2x conversion rate uplift through customer-centric website optimizations.
- Enhanced lead generation contributing to revenue expansion for both eCommerce and retail outlets.
- Established scalable processes, enabling seamless collaboration across teams and agencies.
Conclusion
This project highlights the impact of strategic growth marketing, data-driven decision-making, and customer-first approaches across multiple brands. By steering performance campaigns, retention strategies, and website optimizations while leading cross-functional teams, the initiative significantly scaled revenue and improved customer engagement for Titan, Fastrack, and Sonata.