Client: Asquare Food & Beverages Pvt. Ltd.
Brand: Zoff Spices
Engagement: Full-Time as Marketing Manager
Background
Zoff Foods was introduced as a new range of spices under Asquare Food & Beverages Pvt. Ltd., with the goal of establishing a strong presence both online and offline across India. The brand required a comprehensive marketing framework to ensure visibility, customer acquisition, and rapid revenue growth.
Objective
To launch the Zoff spices brand across multiple channels, build its presence in the market, and establish the marketing function from the ground up while driving significant revenue within a short time frame.
Key Highlights
- Brand Launch: Successfully launched the Zoff spices brand across 20 Indian states, integrating both online and offline marketing strategies.
- Revenue Achievement: Achieved the ₹2 Crore revenue target within 6 months of launch by leveraging a mix of ATL, BTL, TV, e-commerce, and digital campaigns.
- Marketing Infrastructure: Built the marketing department from scratch—defining functions, processes, workflows, and partnerships essential for sustainable growth.
- Integrated Approach: Managed all aspects of marketing including brand positioning, advertising campaigns, content strategy, customer engagement, and channel coordination.
Results
- Established a market-ready brand with strong distribution and consumer awareness across diverse regions.
- Met aggressive revenue targets within a short span, underlining the effectiveness of integrated marketing efforts.
- Laid the foundation for long-term growth by structuring a scalable marketing team and operational framework.
Conclusion
The project showcases how a newly launched brand can achieve rapid growth with a holistic marketing approach. By combining offline campaigns, digital marketing, and organizational structuring, Zoff Spices became a recognized player in the competitive spices segment within months of its launch.