Growth Marketing
Conversion Paths & Different Attribution Models
Attribution models gives us control to assign credit to different marketing touchpoints, that the customer interacted with. This helps us analyse the performance of each channel properly.
Conversion Paths & Different Attribution Models
Attribution models gives us control to assign credit to different marketing touchpoints, that the customer interacted with. This helps us analyse the performance of each channel properly.
Metrics to be Measured in each Stage of Growth ...
Growth Marketing is an agile and iterative process, hence it is of immense importance that we measure metrics for each stage of growth marketing and based on the data, we...
Metrics to be Measured in each Stage of Growth ...
Growth Marketing is an agile and iterative process, hence it is of immense importance that we measure metrics for each stage of growth marketing and based on the data, we...
What is Growth Marketing and Growth Marketing F...
Growth Marketing is strategy-based & data-driven marketing. It is an agile & iterative process. The Growth Marketing Framework for D2C brands s based on How and What a customer is...
What is Growth Marketing and Growth Marketing F...
Growth Marketing is strategy-based & data-driven marketing. It is an agile & iterative process. The Growth Marketing Framework for D2C brands s based on How and What a customer is...
Restructuring Facebook Ad Campaigns & Increasin...
Every performance marketer is working towards increasing their ROAS daily. They have their own experiences and stories. There are a lot of variables which make each industry different and hence...
Restructuring Facebook Ad Campaigns & Increasin...
Every performance marketer is working towards increasing their ROAS daily. They have their own experiences and stories. There are a lot of variables which make each industry different and hence...
Ad-hoc Email Marketing Campaigns
A few strategies that we used to optimise Ad-hoc Email Campaigns and increase open rates by 300%.
Ad-hoc Email Marketing Campaigns
A few strategies that we used to optimise Ad-hoc Email Campaigns and increase open rates by 300%.
Marketing Communication Strategy for Startups
Steps for creating a marketing strategy for startups - Define Segmentation, Targeting & Positioning, Define Goals, Communication Messages, Media Planning.
Marketing Communication Strategy for Startups
Steps for creating a marketing strategy for startups - Define Segmentation, Targeting & Positioning, Define Goals, Communication Messages, Media Planning.
Growth Marketing is strategy-based & data-driven marketing. It is an agile & iterative process. The most widely used framework for Growth Marketing is the AARRR framework. AARRR stands for Activation, Acquisition, Revenue, Retention, and Referral.
I like to follow a slightly different framework based on my D2C experience, which in my view is a little more customer-centric. It is based on How and What a customer is feeling.
Awareness:
In this stage, the customer becomes aware of the brand/ product or service.
Consideration:
When the customer is feeling a slight inclination towards the brand/ product. They think that the product/ service it is useful for them or they resonate with the brand.
Research:
In this stage, the customer is doing their research. It can be across channels Online (Company Website, Amazon, Flipkart, etc.) and Offline (Company Store, Multi-brand Stores, etc.). They might be comparing Prices, Checking the product physically in the store (which they discovered online). They might even checkout Reviews, Content posted by Influencers etc.
Conversion:
The customer is finally going to the desired channel and making the purchase. Important touchpoints for the customer are post-purchase communication, shipping and delivery experience & consumption.
Retention:
In this stage, the customer is engaging with the brand in the form of Newsletters, Emails, and Whatsapp Communication. For some categories, even up-selling can be a part of this stage (For example - If someone buys a razor then they will be going to the same brand to buy a refill of blades).
Repeat:
This is the stage where the customer is either buying the same product or other products from the same brand.
Loyalty/ Community:
In this stage, the customers have become part of the community. They are brand loyalists and feel pride in being associated with the brand. They will start referring to the brand. They have a feeling of belonging to the brand.