Growth doesn’t come from doing everything. It comes from doing the right things, with clarity and focus.
Many founders confuse movement with progress—spending time across multiple channels, trying to be everywhere. But without clarity on what truly moves the needle, that effort often leads nowhere.
This newsletter is a reminder: your biggest growth lever is clarity, knowing what to prioritize and sticking with it.
The “More Channels = More Growth” Trap
We often spread ourselves thin by posting on Instagram, sending emails, testing ads, starting a podcast, all at once.
It sounds productive. But what actually happens?
- No channel is executed well
- The team is overwhelmed
- Budgets are stretched too thin
- And the results are average at best
We end up spending energy digging shallow wells instead of finding one source and going deep.
The Hidden Cost of Doing Everything
Every growth channel has a cost not just in money, but in time, attention, and operational load.
Let’s take Meta ads as an example. Doing it well means:
- Researching your audience and competitors
- Designing multiple creatives and variants
- Setting up campaigns, landing pages, tracking
- Monitoring results every day
- Testing new audiences, creatives, and offers
- Scaling with care as performance improves
- Giving it time to perform and deliver results
This process alone can consume a team for weeks. Now imagine trying to do this for email, content, SEO, influencer marketing, and WhatsApp, all at once. Or imagine it doing for B2C and B2B business all at once.
Instead of building momentum in one place, you stall everywhere.
Even if you find a winning channel through this scattered effort, you may not have enough capital, time, or energy left to scale it properly.
Focus Is How You Compound Results
Growth isn’t instant. It compounds.
- Month 1: You learn the basics
- Month 2: You start seeing signals
- Month 3: You optimize and scale
But if you keep switching strategies or splitting attention, you never get past Month 1 on any channel.
That means channels that could’ve worked never get a fair chance and you mistake early friction for failure.
I can give a very common example for this, which I see as a problem with many founders, they run Meta Ads with no clarity on unit economics, and no strategy in place. And then conclude that Meta ad and even D2C don’t work for us. And when you see their website, it’s not even e-commerce friendly. Hence, the conclusion is wrong.
Clarity Wins
Growth doesn’t come from doing more. It comes from doing fewer things better and improving them every day.
If you are looking for quick wins and making hasty judgements, you are working towards failure.
Start with one or two channels. Get deep, not broad. Once something is working, only then consider layering in a second.
Ask yourself:
- What’s the one thing we’re best positioned to win at?
- Are we committing enough time, budget, and energy to make it work?
- What’s distracting us that needs to be cut?
Growth isn’t about adding more to your list. It’s about subtracting until only the essentials remain and doing those exceptionally well.