Client: Plan B
Industry: Kidswear
Engagement: Retention Marketing Consultant
Objective
Help Plan B build a retention marketing framework to improve customer engagement and repeat purchases.
Key Highlights
- Designed email marketing journeys including abandoned cart, customer win-back, and post-purchase flows, etc.
- Set up processes for ad-hoc campaigns during offers and product launches.
- Recommended tools for automation and campaign management aligned with the brand’s needs.
Outcome
Enabled Plan B to automate customer interactions, improve engagement, and create a scalable retention strategy to support growth.