Client: Southside Realtors
Industry: Real Estate (Land Buying & Selling)
Engagement: Fractional CMO – Marketing Strategy Consultant
Objective
Support Southside Realtors in building and executing marketing strategies for their land projects, including farmland and gated residential layouts in & near Coimbatore.
Key Highlights
- Strategic Planning: Guided overall marketing strategy, including campaigns for farmland and residential projects, working closely with execution agencies.
- Ad Strategy: Designed structured approaches for Google Ads and provided ongoing campaign oversight, collaborating with agencies during weekly reviews.
- Website Development: Assisted in creating an informative landing page for the farmland project and contributed to planning their broader website presence.
· Offline Marketing: Supported the development of offline marketing assets including hoardings, banners, and brochures to ensure a 360-degree brand presence.
- End-to-End Marketing Support: Acted as a fractional CMO, overseeing brand positioning, campaign planning, and marketing tools, ensuring alignment across platforms.
Outcome
Helped Southside Realtors position their niche land offerings effectively, streamline marketing efforts, and create scalable strategies that support growth and lead generation.