Client: Owlstar – A D2C Art & Craft Brand
Industry: Art & Craft – Direct-to-Consumer (D2C)
Engagement: Founder & Sole Operator
Objective
Launch and manage a D2C brand in the art and craft space, offering curated products while building the brand from scratch.
Key Highlights
- End-to-End Ownership: Built the brand independently, overseeing product design, procurement, operations, marketing, and customer engagement.
- Brand Development: Designed and launched a unique product offering in the art and craft segment.
- Full-Stack Execution: Managed all aspects of business execution as a one-person team, ensuring cohesive strategy and implementation.
Outcome
Successfully launched Owlstar, created a complete business framework from ideation to execution, and gained hands-on experience in entrepreneurship, branding, and operational management. The venture was later closed, providing invaluable learnings in resilience and strategic decision-making.