Client: Skanjo
Industry: HR Tech
Engagement: Brand Strategy & Email Automation Consultant
Objective
Help Skanjo define its brand positioning and communication for launching its AI-powered CV screener tools and HR enablement services.
Key Highlights
- Advised on brand positioning, website content, and launch creatives to clearly communicate Skanjo’s solutions.
- Designed email automation flows to support lead nurturing from LinkedIn campaigns, enhancing adoption of the Zoho plugin and other tools.
Outcome
Enabled Skanjo to establish a compelling brand identity and structured lead nurturing process, facilitating product engagement and market entry.