Food for thought for Marketers!

Hi everyone, this week I couldn’t write anything specific on Growth Marketing. But sending a newsletter with some food for thought.

 

1. What is cognitive rigidity and why should marketers stay away from it?

 

“Once the mind has accepted a plausible explanation for something, it becomes a framework for all the information that is perceived after it. We’re drawn, subconsciously, to fit and contort all the subsequent knowledge we receive into our framework, whether it fits or not.

Psychologists call this “cognitive rigidity”.

 

The facts that built an original premise are gone, but the conclusion remains—the general feeling of our opinion floats over the collapsed foundation that established it.

Information overload, “busyness,” speed, and emotion all exacerbate this phenomenon. They make it even harder to update our beliefs or remain open-minded.”

 - Source is Farnam Street Blog.

 Thank you Shane Parrish for sharing such Gems!

 

Why this is important and how this affects Marketing today -

 

Digital world is changing every day & every minute.

- We need to look at every marketing strategy, and evaluate every campaign result from first principles thinking, or else there is a high chance that we might fall prey to cognitive rigidity!

- Sometimes cognitive rigidity also stops us from running experiments. Don't let opinions (that might be based on a premise that no longer holds true) distract you.

- Keep reading, listening to podcasts, and updating yourself by gaining knowledge! That's what will make you stand out in the crowd.

 

2. Good Stress vs Bad Stress

Recently I learned that there are 2 types of stress - Good Stress & Bad Stress

How to identify the type of stress and what each of them means:

 

Good Stress is when:

1. You have too much to do, but things are moving forward
2. You are pushing yourself and stretching your boundaries
3. You are not losing energy or feeling exhausted because you are busy executing
4. You feel satisfied with your work even when you are stressed

 

Bad Stress is when:

1. You have too much to do and you are feeling stuck
2. None of your tasks or very few are reaching closure
3. You lose energy even without doing anything (maybe just by thinking as you are not able to execute. Hence you have all the time to just think)
4. You don't feel happy with your work

 

Good stress inspires and motivates you.

Good stress leads to growth and learning.

 

Bad stress causes anxiety and loss of confidence.

 

How to avoid bad stress:

1. Make a list of all the tasks and add priorities
2. Understand why they are not moving forward 
3. If it is an internal reason or something you can influence or control then,
   1. Break each task down into baby steps
   2. Try to take 1 baby step, each day

4. If it is due to an external circumstance
   1. Then think about how you can move away from there
   2. Or, learn to ignore it and live with it.

Thanks for reading my blogs. Please do share your thought or feedback in the comments below.