What is SEO?
- Search Engine Optimisation helps our website to be found when someone is searching on search engines like Google, Bing, etc.
- So we need to ensure that search engines know exactly what our website is about
- Hence, we have to ensure we rank for the relevant keywords
Step 1: Find relevant keywords:
- Use this free tool - Google Keyword Planner
- Enter any relevant keywords that come to your mind and the tool will suggest more similar keywords with search volume
- Choose high search volume keywords (>1000 monthly searches)
- Try to choose keywords that have less competition & lower CPC
Step 2: Create a list of Keywords to Target
- Choose 3 keywords
- 1 Primary Keywords - Has most volume & is most relevant
- 2 Secondary Keywords or supporting keywords - Have good volume & are relevant to the primary keyword
- Create an Excel sheet with all the pages and keywords like this one
Step 3: How & Where to put these keywords on Shopify?
- Shopify takes care of all the coding and technical part, we need to add all the keywords in the right place
- We need to add keywords to –
- Title Tag
- Heading
- Text
- Meta Description
- URL
Step 4: Add Keywords to Collection Pages on Shopify
- We need to add keywords to –
- Title Tag
- Heading
- Text
- Meta Description
- URL
- Alt text for Image (if the collection page has one)
Step 5: Add Keywords to Product Pages on Shopify?
- We need to add keywords to –
- Title Tag
- Heading
- Text
- Meta Description
- URL
- Alt text for images
Step 6: Create Blog Posts
- Create New content every month in the form of Blog Posts
- Search engines reward you if your site is active & update
- Use the same format as the product pages for Blogs
Step 7: Store level SEO
- Go to : Online Store -> Preferences
- Add Keywords to Store Name/ Heading
- Add Keywords to Store Description
- Domain Redirect (Settings -> Domains)
- Every store has two domains: xyz.com and www.xyz.com
- Ensure that you redirect all the traffic to one domain
Bonus Points
- You can use Answer The Public to search for blog topics
- Take the help of AI tools like – copy.ai; perplexity.ai, chatGPT, etc.
- Add a link to one of your products/ collection pages from the blog
- Include a Call to action wherever possible
- Ensure pages are indexed on Google Search Console
Thank you for reading, I hope this piece of knowledge helped you in some way! Please do share your feedback.