Let's get straight into the tools!
Google Data Studio or Looker Studio:
Google Data Studio, recently renamed to Looker Studio is a free Data visualization tool by Google. It helps us create reports that are easy to read. If the data is organized in easy-to-read tables and charts, it saves a lot of time and makes data useful.
We can easily connect Google Analytics, Meta Ads Dashboard, and our website (especially Shopify) and see all the data in one place. We can pipe data from all these sources and then see cumulative data in one place.
Data Studio is a powerful tool for data visualisation. It helps us create reports that are updated in almost real-time.
If you find reading data from Google Analytics a bit difficult or want to see all the data in one place, Google Data Studio is the solution you are looking for.
We can create multiple reports as required which can be seen daily, weekly, or monthly.
Not only this, we can collaborate with our team, agency, and anyone we want to. Data Studio allows us to share different levels of access with different people.
All you need to get the data studio set up for your website is to hire a freelance developer to create a dashboard for you. This will cost you a one-time fee.
Pro Tip: If you don’t want to spend anything, then here is a free course by Google on Data Studio. You can try and learn to create a dashboard on your own by following this course. There are multiple videos on YouTube also for the same.
Hotjar
Hotjar is a tool that helps us see and understand what data and analytics can’t help us with. Hotjar gives us heat maps of our website and helps us see what our customers are seeing and what actions are they taking.
Hotjar also gives us recordings of our customer’s screens while they are exploring your brand website.
It is super easy to integrate and use. Just add a piece of code to your website.
Pro Tip: Add a paragraph in your Terms and Conditions or Privacy Policy.
Both, the piece of code and the Terms and Conditions are shared by Hotjar.
Hotjar ensures that it masks any customer data like mobile numbers so that customer data is safe.
You can manually set pages where you want heatmaps or recordings, which makes it easy to filter and see the data.
It tells us critical data like which folds are customers scrolling down to, which are the buttons that customers are clicking more, etc.
Google Keyword Planner
Google Keyword Planner helps us discover keywords that we can target in our Google search ads.
It also tells us what keywords are people searching for and what is the competition for these keywords. It also gives an estimate of the highest & lowest bid given for the keywords.
All you have to do to access Google keyword planner is create a Google Ads account and go to the tool from the top navigation bar.
To discover new keywords, just add a few related keywords that come to your mind. You can even add the link to your website if you already have one.
The tool will help you discover new keywords and also help you save them as a plan or create a search campaign with it.
Pro Tip: You can also use the search volume and bid competition to understand the market for your product.
Google Trends
As the name suggests, this tool helps you explore what are people searching for on Google, YouTube, or even Google News.
It shares the latest searches with high search volume. You can even check the search volume of any of your brand, industry, or competitor keywords here.
This tool can give you an understanding of the topics that people are interested in which can help you in many ways including what blogs to write, etc.
It’s not just plain data, you can see these trends across the world, country, or region.
Google team also writes articles, where they present these data in the form of a story. Here is one such article.
Pro Tip: Learn more about this tool here.
All these tools would have YouTube videos where you can learn about them in detail.
Explore these tools and do share your feedback on how they helped you or anything interesting that you did by using them.
Thank you for reading, I hope this piece of knowledge helped you in some way! Please do share your feedback.