Client: Taneira – A Tata Brand
Industry: Ethnic Wear Retail
Service Provided: Lead Generation through Meta Ads
Geography: Pan-India – Tier 1, 2 & 3 cities
Background
Taneira, the ethnic wear brand by Titan Company Limited, is one of India’s foremost lifestyle brands offering a wide range of premium and accessible ethnic wear. With products ranging from INR 500 to INR 5 Lakh, Taneira operates over 50 stores across the country. The brand aimed to increase in-store footfall and drive higher revenue through targeted lead generation campaigns.
Objective
The primary objective was to set up an effective lead generation framework using Meta Ads to and increase footfall across Taneira’s retail stores in India. The campaigns needed to be regionally optimized to reach customers in both metropolitan and smaller cities.
Strategy
- Designed and implemented lead generation campaigns using Meta Ads (Facebook & Instagram) tailored to local audiences.
- Focused on regional targeting across Tier 1, 2, and 3 cities to ensure broad yet relevant reach.
- Optimized campaigns based on customer demographics, buying behavior, and geographic preferences.
- Aligned creative messaging with product offerings to drive intent-based engagement.
- Used creatives that aligned with regional festivals such as Onam, Durga Pooja, and others to increase cultural relevance and resonance.
Results
- Achieved 15,000 leads per month solely through Meta Ads campaigns.
- Consistently delivered a 20% month-on-month growth in leads and subsequent store visits.
- Expanded reach beyond major metropolitan areas, driving sales from cities like Berhampur and Hubli, in addition to Bangalore, Hyderabad, and Delhi.
- Strengthened regional presence by effectively customizing campaigns to local market dynamics.
Conclusion
The lead generation campaigns for Taneira successfully translated digital engagement into measurable offline business outcomes. By leveraging data-driven strategies and region-specific targeting, we enabled the brand to expand its footprint, increase revenue, and connect with diverse customer segments across India.