Helping D2C Brands Grow exponentially!

I am a D2C expert and a growth marketing consultant with over 8 years of experience in growing online brands. I have worked across all verticals of marketing and e-commerce, from performance marketing and retention marketing to influencer marketing and analytics.

I started this blog out of my passion for helping D2C businesses in India.

I share my knowledge & experience in Marketing & Business Strategy by consulting, writing blogs, creating videos, speaking at events and conducting workshops.

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Here is How I can Help

  • Performance Marketing

    Funnel Optimization (Facebook, Google Ads), Creating Influencer Marketing as a Sales Channel, Lead Generation

  • Retention Marketing

    Marketing Automation - Journey Creation/ Optimization, Ad-Hoc Email & Whatsapp Campaigns, Push Notifications. Increasing Active Subscriber Base

  • Website Experience

    Enhancing Customer Buying Journey on the website & Conversion Rate Optimization. Heatmap & User Behaviour Analysis

I take consulting projects for:

1. Performance Marketing - Improving the funnel, from Impressions to CACs. More importantly, structuring campaigns and building a foundation for scale.

2. Retention Marketing - Building Retention Strategy with proper journeys, campaign calendar and increasing the Repeat percentage.

3. Influencer Marketing - Building Influencer marketing as a customer acquisition channel for D2C brands

4. Team Structure & Processes - Helping D2C startups structure their marketing team for scale and building processes for faster & smoother execution

5. Brand Creative Strategy - Understanding the founder's vision and creating a structure based on that for clear creative communication and brand tonality.

6. Analytics & Reporting - Helping D2C startups understand their numbers better & making it easier for them to get insights.

7. Growth Strategy - D2C startups which have gained a certain ARR, need a strong Growth Strategy with well-defined 7 stages of Growth. The definition of each stage is different for each brand. It is based on customer behaviour & industry trends.

Contact me for Consulting Projects

Testimonials

  • Nitesh Deshmukh, Cubelelo

    We worked with Palka for 2 months on a Brand Strategy. Palka is a highly skilled professional in the field of Performance Marketing and Brand Strategy. She possesses a deep understanding of the nuances involved in developing and executing effective brand strategies.

    Her expertise, dedication, and proactive approach make her a valuable asset to any team.

  • Chirag Panchal, Enerlyf

    I have worked with many professionals throughout my journey, but Palka is a unique one to work with. Her work ethics are pristine and she is easily adjustable to a given situation. I highly recommend her expertise to any person looking for performance marketing. She is best with experiments & gets the best results.

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Brands I have worked with