Helping D2C Brands Grow exponentially!

I am a D2C expert and a growth marketing consultant with over 8 years of experience in growing online brands. I have worked across all verticals of marketing and e-commerce, from performance marketing and retention marketing to influencer marketing and analytics.

I started this blog out of my passion for helping D2C businesses in India.

I share my knowledge & experience in Marketing & Business Strategy by consulting, writing blogs, creating videos, speaking at events and conducting workshops.

Featured Blogs

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  • Evaluating a New Startup Idea

    Evaluating a New Startup Idea

    ✅ Write a launch announcement - Email, WhatsApp Message, LinkedIn Post, etc. that you will send once you launch the product. When you write this piece of content you are...

    Evaluating a New Startup Idea

    ✅ Write a launch announcement - Email, WhatsApp Message, LinkedIn Post, etc. that you will send once you launch the product. When you write this piece of content you are...

  • Cognitive Rigidity in Marketing

    Food for thought for Marketers!

    We need to look at every marketing strategy, and evaluate every campaign result from first principles thinking, or else there is a high chance that we might fall prey to...

    Food for thought for Marketers!

    We need to look at every marketing strategy, and evaluate every campaign result from first principles thinking, or else there is a high chance that we might fall prey to...

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Here is How I can Help

  • Performance Marketing

    Funnel Optimization (Facebook, Google Ads), Creating Influencer Marketing as a Sales Channel, Lead Generation

  • Retention Marketing

    Marketing Automation - Journey Creation/ Optimization, Ad-Hoc Email & Whatsapp Campaigns, Push Notifications. Increasing Active Subscriber Base

  • Website Experience

    Enhancing Customer Buying Journey on the website & Conversion Rate Optimization. Heatmap & User Behaviour Analysis

I take consulting projects for:

1. Performance Marketing - Improving the funnel, from Impressions to CACs. More importantly, structuring campaigns and building a foundation for scale.

2. Retention Marketing - Building Retention Strategy with proper journeys, campaign calendar and increasing the Repeat percentage.

3. Influencer Marketing - Building Influencer marketing as a customer acquisition channel for D2C brands

4. Team Structure & Processes - Helping D2C startups structure their marketing team for scale and building processes for faster & smoother execution

5. Brand Creative Strategy - Understanding the founder's vision and creating a structure based on that for clear creative communication and brand tonality.

6. Analytics & Reporting - Helping D2C startups understand their numbers better & making it easier for them to get insights.

7. Growth Strategy - D2C startups which have gained a certain ARR, need a strong Growth Strategy with well-defined 7 stages of Growth. The definition of each stage is different for each brand. It is based on customer behaviour & industry trends.

Contact me for Consulting Projects

Testimonials

  • Nitesh Deshmukh, Cubelelo

    We worked with Palka for 2 months on a Brand Strategy. Palka is a highly skilled professional in the field of Performance Marketing and Brand Strategy. She possesses a deep understanding of the nuances involved in developing and executing effective brand strategies.

    Her expertise, dedication, and proactive approach make her a valuable asset to any team.

  • Chirag Panchal, Enerlyf

    I have worked with many professionals throughout my journey, but Palka is a unique one to work with. Her work ethics are pristine and she is easily adjustable to a given situation. I highly recommend her expertise to any person looking for performance marketing. She is best with experiments & gets the best results.

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Brands I have worked with